OUR STORY
CHANGE YOUR ALOHA.
We started Aloha Bay because we couldn’t find clothes that struck the right balance. So much of what’s out there either feels outdated—like something your dad wore on vacation—or too trendy to actually wear. We wanted something in the middle: laid-back, tropical-inspired menswear that feels modern, effortless, and easy to live in.
Aloha Bay was born to fill that space: coastal-inspired menswear with a youthful energy that doesn’t try too hard. Our pieces are designed to be bold but never loud, stylish but always wearable. Think: effortless prints, smart tailoring, and soft, sustainable fabrics that move with you—from beach days to rooftop nights.
We believe in looking put-together without sacrificing comfort or authenticity. Every collection is rooted in that balance—laid-back, polished, and completely unfussy.
This isn’t fast fashion or dadwear. This is modern resortwear for men who know who they are and dress like it.
OUR EXPERTISE
HAWAIIAN STYLE MEET WEST COAST EASE
At Aloha Bay, we craft high-quality resort and coastal wear that tells a story—one woven from adventure, comfort, and community. Inspired by the rhythms of the ocean and the warmth of sun-soaked days, our clothing is made for those who believe every day should feel like a vacation.
Our design DNA blends bold, tropical-inspired prints with upscale casual cuts, resulting in statement pieces that are both expressive and effortlessly refined. From nautical motifs to surfside details, each garment captures the spirit of island living—balanced by the polish of resort luxury.
We source premium, sustainable fabrics that offer timeless softness and long-lasting wear. From coconut-inspired buttons to drainage seams and durable finishes, our details are made for movement—whether you're sailing open waters, strolling the boardwalk, or relaxing at a beachside bonfire.
Rooted in a lifestyle where Hawaiian style meets West Coast ease, Everwave embraces leisure with purpose. We design for real life—relaxed, elevated, inclusive—and proudly support the communities that inspire us. With every collection, we invite you to chase the good days, wherever they may lead.